Last Updated: July 17th, 2023

Effective: This Privacy Policy is effective as of the date of your first use of the services.

PLEASE READ THIS POLICY CAREFULLY BEFORE USING THE SERVICES.

You must be 18 years of age or older to use the Services. It is expressly prohibited for minors under the age of 18 to create or use a PŪRSCAN account.

Your privacy is important to us, and we are committed to protecting it through our compliance with this privacy policy (“Policy”). The information provided below describes how and why we process your personal data, which you share with us and which we collect when you access or use our services, the PŪRSCAN mobile and/or web application (“PŪRSCAN”) and/or our PŪRVii corporate websites (“PŪRVii Websites”) located at www.purvii.com (such services, PŪRSCAN and the PŪRVii Websites are collectively referred to as the “Services”). Personal data (hereinafter “Personal Data”) means any information relating to an identified or identifiable natural person. Unless defined where used, capitalized terms used herein shall have the meanings given in the Terms of Use.

The information provided does not apply to third-party online websites, pages or services that can be accessed via hyperlinks through the Services. Clicking on those hyperlinks may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy policies. When you leave our Services, we encourage you to read the privacy policy of every website or mobile application you visit.

If you are a resident of the European Economic Area, Switzerland or the United Kingdom, please see our Compliance with privacy laws and regulations section below which details how we process your personal data in accordance with the Additional Privacy Laws and Regulations (defined below).

In connection with PŪRSCAN, Personal Data we may process may include sensitive information about you. We always ask for your explicit consent, before any sensitive information processing activity (e.g. collection, storage, disclosure, etc.) happens, as described in this Policy.You can withdraw your provided consent at any time by deleting your account and uninstalling PŪRSCAN.

To protect your privacy, certain Personal Data that we collect which can identify you as an individual is not stored. In particular, we do not store your facial image or video recordings when you use PŪRSCAN. This information does not leave your device and is not stored on your device.

WHO WE ARE

PŪRVii, LLC (hereinafter: “PŪRVii”, “we”, “us” or “our” and terms of similar meaning) purchased the licensing from Nuralogix and that is the organization responsible for the use and processing of your Personal Data as described in this Policy.

Nuralogix appointed a Data Protection Officer (“DPO”) who is responsible for overseeing our privacy practices and questions in relation to this Policy. If you have any questions about this Policy, including any requests to exercise your legal rights (as detailed below), please contact us at the following email address: support@purvii.com

WHAT INFORMATION WE PROCESS

Whenever you access or use our services, we may process (e.g., collect, use, store, transfer, etc.) different kinds of Personal Data about you, depending on which PŪRVii service you use: (a) the PŪRSCAN (mobile/web) app, or (b) the PŪRVii Websites. References to “DeepAffex” refer to our technology’s cloud-based software that determines your personal wellness data and measurements based on facial blood flow information collected by PŪRSCAN.

We will process the relevant personal data about you in accordance with this Policy, and as follows:

HOW WE COLLECT YOUR DATA

We use different methods to collect data from and about you including through:

Direct interactions: You may give us your personal data (sensitive data included) by filling in forms or by corresponding with us by post, email or otherwise. This includes personal data you provide when you:

• use our products or Services (Use Information)
  When you use our Services, we may receive or collect information or data about you.
  

• create an account on PŪRSCAN (Log-in Information)
  PŪRSCAN users may optionally register for an account and access to the DeepAffex portal. If you choose to do so, you may be required to provide log- in information which may include your email address. Your account will maintain a record of your Wellness Data and Measurements.
  

• give us feedback or contact us (Customer Support Information)
  Any information that you provide to our customer support team from the correspondence that you send to us, any conversations you have with us and any feedback that you give us.
  

Third parties: We may receive personal data about you from third parties.

Cookies
For PŪRSCAN web we use so-called “technical cookies”, which allow us to recognize you as a returning user with each access. Such data is not passed on to third parties.

On the PŪRVii Website, we also use Google Analytics cookies to help us to improve our website by collecting and reporting information on how you use it. For more information check our Website Cookie Policy. The cookies collect information in a way that does not directly identify anyone. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of the PŪRVii Website may become inaccessible or not function properly.

HOW WE USE YOUR PERSONAL DATA
We use the Personal Data you provide or which we collect from you. We have included below a list of all the ways in which we use your personal data and the lawful bases (where applicable) we rely on to do so.

Provide the Service

• Purposes: provide you with our services and create an account as described in our Terms of Use to produce the Wellness Data and Measurements (i.e. the creation of wellness measurements based on the extraction and analysis of your facial blood flow data) and provide our customer support to you.
  

• Types of Data: Identification and Contact Data, Personal Demographics, Images and Videos (as described above), Log Data, Wellness Data and Measurements.
  

• Retention Period: If you choose to create an account, your Wellness measurements are stored until your user account is deleted or for a further time where legally required. If you do not choose to create an account, we will not store your Wellness Data and Measurements. Personal Demographic will be retained on your device until you delete that information or uninstall Anura.
  

Analyze, Develop, and Improve Technical Functionalities, and Ensure the Security of Our Services

• Purposes: We continuously strive to provide the best experience possible. We therefore may use your Personal Data to analyze, develop, and improve technical functionalities and ensure the security of our Services.
  

• Types of Data: Personal Demographics, Video and Images (as described above, only an encrypted payload containing relevant data, but not picture or video images), Location Information and Log Data.
  

• Retention Period: Your Personal Data is stored for this purpose until your user account is deleted, or for a longer period where legally required, or such period as is necessary to anonymize the data, test features or functionality and deploy patches and other bug fixes.
  

Direct Marketing, Commercial Communications

• Purposes: The processing of Personal Data collected on the PŪRVii Website for “direct marketing, commercial communications” is subject to your expressed and specific consent (provided on the PŪRVii Website). We may process your Identification data, for marketing purposes, by sending newsletters, commercial communications and / or advertising material, on products or services offered by us. Personal Data collected on the PŪRSCAN (mobile/web) app is not processed for this purpose.
  

• Types of Data: Identification and Contact Data.
  

• Retention Period: Your Personal Data (with the exception of Personal Data collected on the PŪRSCAN app) is stored for this purpose for 30 days after your user account is deleted, the consent is withdrawn or for a further time period where legally required.
  

Other Purposes

Safety and Security

If necessary, we may use your Personal Data to promote the safety and security of our Services and our users. We may use your Personal Data to monitor operations, authenticate users, detect and protect against fraud and other criminal activity and enforce our Terms of Use and other policies. We will rely on our legitimate interests when processing Personal Data in detecting and preventing fraud and illegal conduct or if necessary for complying with a legal obligation to which we are subject

Manage and Defend Legal Claims

If necessary, we may use your Personal Data to manage and defend legal claims (e.g., in connection with a dispute or a court proceeding). We will in such a case process the Personal Data collected which is necessary to manage and defend the legal claim in question. The processing is based on our legitimate interest of managing and defending legal claims. Your Personal Data is stored for this purpose for such a period as is necessary to manage or defend the legal claim.

For this purpose, we may also share certain information with other parties. Please see below.

Fulfill Legal Obligations

Finally, we may use your Personal Data to fulfill legal obligations that we have (e.g., accounting requirements or obligations under data protection laws). We will in such a case process the Personal Data collected which is necessary to fulfill the legal obligation in question. Your Personal Data is stored for such a period as is necessary to fulfill respective legal obligations.

For this purpose, we may share your Personal Data with other parties. Please see below.

We will only use your Personal Data for the reasons we have set above. If we need to use your Personal Data for any other reason, we will notify you via email and/or a prominent notice in PŪRSCAN or on the PŪRVii Website, and tell you the reason along with the relevant lawful basis, unless the law prevents us from doing so.

HOW WE SHARE YOUR PERSONAL DATA

In general, we do not disclose the Personal Data about you to third parties without your consent or otherwise as specified in this Policy. We may disclose or share your Personal Data in the following circumstances:

Sharing of Personal Data by PŪRSCAN’s Licensing Company (Nuralogix).
We may share your Personal Data with third parties only in the ways described in this Policy, including as follows:

• In certain situations, they may be required to disclose Personal Data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements. NuraLogix may disclose your Personal Data (i) to any governmental authority as part of an investigation to determine our compliance with any applicable law, rule, or regulation (including privacy laws, rules, and regulations), (ii) in response to a court order, subpoena, discovery request, or other lawful judicial or administrative proceeding, (iii) as otherwise required or permitted under any applicable law, rule, or regulation, (iv) in good faith, to protect or defend the rights or property of NuraLogix (PŪRSCAN’s technology licensing company) and other users, and (v) if NuraLogix is involved in a merger, acquisition, or sale of all or a portion of its assets, you will be notified via email and/or a prominent notice in Anura or on our Site of any change in ownership or uses of your Personal Data, as well as any choices you may have regarding your Personal Data.
  

• We may use third party service providers to provide certain data processing services for us (acting as our authorized data processors) with whom we have a data protection agreement in place. When acting as our authorized data processors, they are required to only process data in accordance with our instructions, in line with this Policy, and are subject to appropriate confidentiality and security obligations. Examples of authorized data processors could include Amazon Web Services.
  

• We may share anonymous, aggregate, or generic data with third parties (such as our partners, advertisers, industry bodies, the media and/or the general public) for example, in public reports about stress or to partners under agreement with us However, in these situations we do not disclose any information that could be used to identify you personally. Additionally, we may share with third parties the content of reviews of Anura that you create in the Anura app store.
  

Sharing your Information
Our Services allow you to share your Measurements in various forms with others. For example:

• You can share a link and/or image which will allow the recipient to access your Measurement(s).
  

• Any Personal Data shared by you in the above circumstances will be shared by you with your consent. Please consider carefully whether you desire to share your Personal Data as described above.
  

HOW WE PROTECT YOUR PERSONAL DATA
We take the security of your data seriously. We have adopted industry standard practices in terms of security which include technical and organizational security measures.
We take various steps to protect your Personal Data from unauthorized access, use or modification and unlawful destruction and disclosure.
For example:

• We have adopted encryption technology (such as SSL) to transfer and store your Personal Data.
  

• we limit the access to your Personal Data on a strict need-to-know basis.
  

• we put in place physical, electronic, and procedural safeguards in line with industry standards.
  

Please be aware that, despite our efforts, we do not warrant or guarantee that unauthorized access will never occur as no method of transmitting or storing information is completely secure.

DATA RETENTION AND STORAGE

Data Retention

To protect your privacy, certain Personal Data that we collect which can identify you as an individual is not stored. In particular, we do not store your facial image or video recordings when you use PŪRSCAN. This information does not leave your device and is not stored on your device.

We retain certain Personal Data in accordance with our retention policies. In principle, unless otherwise stated, your Personal Data will only be stored until the purpose of the collection and storage no longer applies. Personal Data may be stored for longer in order to:

(a) communicate with you about any questions or complaints you may have after you have stopped being a user of our Services; or
(b) to comply with the rules on accounting, reporting or any other applicable law.

Furthermore, Personal Data may be stored if this has been provided for by the competent legislator in regulations, laws or other regulations to which we are subject. Personal Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need to continue storing the Personal Data for the purpose of concluding or fulfilling a contract.

We will retain your Personal Data for as long as is reasonably necessary for the various purposes mentioned above or to otherwise comply with any applicable laws and regulations concerning the mandatory retention of specific types of Personal Data.

We will retain your Personal Data for as long as your account is active or as needed to provide you Services. We will retain and use your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements; this retention period may extend past the point at which you close your account as set out in this Policy.

In certain circumstances, we may aggregate your Personal Data (so that it will no longer identify you) for research, analytical or statistical purposes, in which case we may use this information indefinitely without further notice to you.

If you would like further information on how long we keep your Personal Data, please contact us using the details set out at the end of this Policy.

Storage Location

All Personal Data processed and collected to provide our Services outside of the device in which PŪRSCAN is installed is stored in one of various jurisdictions with cloud service providers managed by us.

You can ask us for more information about where we may transfer or store your Personal Data and how we will take steps to ensure your Personal Data is protected by using the contact details at the end of this Policy.

YOUR RIGHTS

Your access to certain rights depends on the country in which you are based, and you may have certain rights in relation to the use of your Personal Data. If you wish to exercise your rights, please contact us at: privacy@nuralogix.ai

You have the right to:

To Be Informed

You have the right to be provided with clear, transparent, and easily understandable information about how we use your Personal Data, and about your rights. This is what we are doing, providing you with the information in this Policy.

To Access Your Personal Data

You have the right to request access to your Personal Data and request a copy of your Personal Data that we store. If you have created a user account, you can view certain information directly from our Services on your user interface or by sending us a specific request.

To Update Your Personal Data

You have the right to request that Personal Data that is incorrect or incomplete is corrected or completed. If you have created a user account, you can update certain information directly in your account or by sending us a specific request.

To Withdraw Consent

If we rely on your consent to the use of your Personal Data you have the right to, at any time, withdraw your consent. The consent withdrawal does not affect the legality of the processing carried out previously based on the consent. Please note that if you withdraw your consent, you may not be able to use our Services.

You can withdraw your consent connected to PŪRSCAN at any time by deleting your account and uninstalling PŪRSCAN.

To Delete Personal Data (Right To Be Forgotten)

You can at any time request that your user account be deleted. Moreover, under certain circumstances, you have the right to request that your Personal Data be deleted.

Please note that if you request the removal of your Personal Data, you may not be able to use our Services.

We may, however, still need to keep your Personal Data if we are obligated to keep certain data to fulfill legal obligations or to manage or defend legal claims.

To Restrict the Use of Your Personal Data

You have, under certain circumstances, the right to request that the use of your Personal Data be restricted. If you have requested restriction of the use of your Personal Data, please note that you cannot use the platform during the time that the use of your Personal Data is restricted.

To Object To the Use of Your Personal Data

Certain use of your Personal Data is based on our or others’ legitimate interest. You may have the right to object to the use of your Personal Data based on a legitimate interest for reasons which concern your particular situation. In such a situation, we will stop using your Personal Data where the use is based on a legitimate interest, unless we can show that the interest overrides your privacy interest or that the use of your Personal Data is necessary in order to manage or defend legal claims.

To Not Be Subject to a Decision Based Solely on Automated Decision-Making

You may have the right not to be subject to such type of automated decision-making about you, unless: (a) you gave us your explicit consent to use your Personal Data to make our decision; (b) we are allowed by law to make our decision; or (c) our automated decision was necessary to enable us to enter a contract with you.

To Transfer Your Personal Data (Data Portability)

You have the right to obtain a copy of certain information that you have provided to us in a structured machine-readable format which allows you to transfer your Personal Data to another recipient.

Responding to Your Requests

Subject to the applicable law, you are entitled to submit the above requests by contacting us at privacy@nuralogix.ai

We will respond to all requests that we receive from users in accordance with applicable data protection laws. Subject to applicable laws, we reserve the right to refuse the request if it is manifestly unfounded or manifestly excessive. In these scenarios, we will inform you of the reasons why and your corresponding rights.

We may ask you to provide proof of your identity before we can answer your requests. In certain situations, depending on the jurisdiction in which you are based, we may not be able to respond to your request.

COMPLIANCE WITH PRIVACY LAWS AND REGULATIONS

As our company is based in Ontario, Canada we comply with applicable Canadian privacy laws. If you are in the European Economic Area, the United Kingdom and Switzerland, we will also comply with the EU General Data Protection Regulation (“GDPR”) or the applicable data protection laws in the United Kingdom or Switzerland (“Additional Privacy Laws and Regulations”).

Data Controller

The data controller (the “Controller”) for the provision of the Services and for the processing of your information is the company who is providing you with the access credentials necessary to use and/or download the Services. NuraLogix is processing your Personal Data as a Controller, as described in this Policy. Accordingly, this Policy also provides you with the additional information as set out in the GDPR and in the Additional Privacy Laws and Regulations.

EU Representative
As we are based outside of the EU, we have appointed the following EU Representative to act on our behalf when we undertake data processing activities to which the GDPR applies:
Chino Srls
Via Segantini 28, Rovereto (TN) 38068
Italy
Email: nuralogix-eurepresentative@chino.io

Lawful Basis

We will only use your personal data where we have a valid lawful basis to do so in accordance with the applicable Additional Privacy Laws. When we mention our “legitimate interests”, this is the lawful basis we rely on when we feel that it is necessary to use your Personal Data for a reason which is in our and/or your interests and which does not unfairly affect your rights over your Personal Data.

Providing the Service

The processing of Personal Data is based on your consent and the necessity of the processing for the performance of the contract. The legal basis for the processing of sensitive data (health data) is your explicit consent.

Analyze, develop and improve technical functionalities, and ensure the security of our services

The processing of Personal Data is based on our legitimate interest in developing/improving, ensuring the technical functionality and the security of our Services. Special categories of Personal Data (sensitive data) may be processed for statistical and research purposes focused on analyzing, developing and improving technical functionalities, and ensuring the security of our services in accordance with the appropriate safeguards (such as: pseudonymization or anonymization).

Direct Marketing, Commercial Communications

The processing of Personal Data collected on the NuraLogix Website for “direct marketing, commercial communications” is based on your consent. Personal data collected on the Anura (mobile/web) app is not processed for this purpose.

Storing your Personal Data

All Personal Data of data subjects in Europe, the United Kingdom and Switzerland is stored in cloud service providers located in Germany. If we do transfer or store your Personal Data outside of Europe, the United Kingdom or Switzerland (the “regions”), as applicable, we will ensure we have put adequate measures in place to protect your Personal Data to an equivalent data protection standard as in the regions.

Right to lodge a complaint with the competent EEA supervisory authority

If you are in the regions, as a data subject, you have a right to lodge a complaint with the competent supervisory authority under the conditions provided in Additional Privacy Laws and Regulations or seek a remedy in the national courts if you think that your rights in relation to your Personal Data have been breached. However, we would be grateful if you could give us the opportunity to address your complaint in the first instance by using the contact details provided at the end of this Policy.

UPDATES TO THIS POLICY
We may modify and revise this Policy from time to time. Any information that we collect is subject to the version of the Policy in effect at the time such information is collected.

Any changes we make to our Policy in the future will be posted on this page, and where appropriate, you will be notified by email or notifications via Anura. We therefore encourage you to review the Policy from time to time to stay informed of how we are processing your Personal Data.

CONTACT US
If you have questions, suggestions, or concerns about this Policy, or about our use of your Personal Data, please contact our technology licensing company
privacy@nuralogix.ai